Generally, SEO includes the technical and the creative elements which are required to improve the rankings, drive the traffic and also enhance the awareness in the terms of search engines. There are many factors subjected to the SEO; the words on the web page to the other sites are linked one concerned to the web. In other words, it can be said that SEO is a marketing discipline which is totally targeted on the non-paid search engine websites which are said to be the organic one. Most of the web traffic is driven by the commercial search engines such as Google and Yahoo etc. The social media sites and the other type of the traffic generate a number of visitors to the website. It is said to be that the search engines are the most important method of the navigation, especially for the internet users. This is more or less true when a website provides the content, services product, data etc. In case if the search engines cannot find the site or enhance the content to the related databases then there is no opportunity to drive traffic to the site. The search engines are unique in a manner that they provide the targeted traffic.